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For Splash Tech, optimisation means protecting a safe and enjoyable experience while giving operators the opportunity to increase gross gaming revenue. “Getting that balance right is why we exist, really,” Wilson says.
These are not capabilities that Splash Tech intends to begin developing now the acquisition has completed. Its products are already live with recognised operators including ComeOn, while a number of its free-to-play relationships are entering their fifth year.
Commercial confidentiality prevents Wilson from attaching individual numbers to those partnerships, but he is unequivocal about the jackpot engine’s record. “Every operator or brand that’s launched our jackpot engine has seen an immediate lift in GGR,” he says.
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The research, published by The Intercept Brasil on Monday, analysed more than 55,000 Instagram accounts and cross-referenced the results with the official list of authorised operators from the Secretariat of Prizes and Bets (SPA).
According to the survey, the problem arises when a user follows a single account related to betting. The platform’s recommendation system then starts showing other profiles in the same segment, including betting sites, influencers and specialised pages.
Among the 100 most recommended profiles are accounts that, together, have accumulated more than 6 million followers and 114,000 posts. There are three main types of profiles recommended by Instagram: operators, content creators and media specialising in the betting market.
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With just over a month since the season started, the condensed but pandemic riddled season has seen some teams play as many as 20 of their scheduled 56 matches, whereas others have had games postponed and played as little as 13. That’s still enough for the pundits to have favorites, and for sportsbooks to have started creating these lines.
At the top of the odds, we have a matchup between the Tampa Bay Lightning and either the Colorado Avalanche or Las Vegas Golden Knights. Tampa looks like a favorite thanks to their Goal Differential of +20, although they aren’t even top of the Discover Central division at this point, trailing both the Florida Panthers and Carolina Hurricanes.
Meanwhile, Colorado and Vegas are both competing to win the Honda West division, but 2019 champions St. Louis also up there in the standings, but with an even goal differential.