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“This partnership marks a significant step for SSG as we extend our product capability into the games space,” Brown said. “In Engage Games, we have found a partner with a proven ability to deliver games that produce real commercial outcomes for partners.”
Ryan Lawrence, founder of Engage Games, added: “Partnering with SSG – one of the most trusted names in global racing and sports betting – reflects the reputation and results we’ve built, and it’s the natural next step in our mission, to get better game experiences into the hands of as many players as possible.
“Through SSG’s network, we can now put proven, performance-driven capabilities in front of operators and rights holders worldwide.”
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Alabama has only parimutuel betting, small games of chance for charitable purposes, and electronic bingo machines at three tribal casinos in Atmore, Montgomery, and Wetumpka.
According to its annual report, VGW generated revenue of $4.76 billion in its 2025 fiscal year, resulting in a net profit of $428 million. Despite operating in fewer states, VGW’s platforms grew profits and revenue from its 2024 fiscal year.
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This digital expansion coincided with a continued shrinkage in physical retail. Great Britain had 8,081 licensed premises at the end of the period, down 2% year-on-year.
Several operators have announced shop closures over recent months, including Entain and Flutter, citing a rising tax burden.
Online casino games remained the largest segment of the remote market, generating £5.7 billion ($7.6 billion) in GGY, with slots accounting for £4.8 billion ($6.4 billion) of that total.