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If Bernstein’s $10 trillion prediction market turnover forecast is realized or exceeded, it’d likely prove significant in revenue terms because the research firm previously estimated that $1 trillion in yearly activity could generate as much as $10.8 billion in revenue for operators.

As has been widely documented, sports event contracts are currently the lifeblood of the prediction market industry, but Bernstein notes that won’t be the case on a permanent basis. In fact, the research firm estimates that sports derivatives’ share of industry volume will decline to 35% in 2035, indicating that the aforementioned volume increase will be led by other categories.

The research firm estimates that by 2035, financial derivatives, including event contracts linked to commodities, cryptocurrencies and stocks, will account for 49% of turnover on yes/no exchanges, topping sports to become the largest volume driver. The research firm sees event contracts tied to key performance indicators (KPIs) leading the charge.

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That positioning matters. It points to a title built for broad operator placement and steady session play rather than a chase-the-max spectacle, which fits how volume-driven studios tend to structure their mid-tier output.

Where REEVO tries to differentiate Thunder Walker is in how it stacks its features rather than in any single new idea. The game has several mechanics designed to add variety to the gameplay, including the Bingo Feature, Jackpot Spins, Walking Wild and Collect Feature.

The Walking Wild sits at the core of the game’s storm identity, with Wild symbols moving across the reels between spins to create additional win chances. It’s a well-established mechanic across the industry. REEVO uses it here as the connective tissue between the game’s theme and its base play.

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“At the end of the day, this is not about revenue. This is about channelization,” Nally added. “How much of that black market can we channelize into the legal, regulated market?”

According to Nally, approximately 70% of online gambling in Alberta occurred through unregulated operators prior to the July 13 launch, with the remaining 30% flowing through Play Alberta, the province’s sole legal platform at the time.

As of Sept. 17, 31 licensed iGaming operators are officially live and accepting wagers across the province.