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How to play Lucky Joker 100 Extra Gifts
Former US congressman George Santos has been permanently prohibited from trading on the prediction market Kalshi, the company announced late last week.
Friday’s announcement followed an investigation that found he manipulated contract prices linked to his anticipated attendance at the 2026 State of the Union address.
He was also fined $71,356.
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While Polymarket pulled off a coup with the signings of James, Eli Manning and Derek Jeter, a Novig ad featuring Sweeney arguably received as much fanfare. Sweeney, an Emmy Award-nominated actress known for her role in HBO’s Euphoria series, stars in the spot titled “Just Sports.” As of Friday afternoon, the Novig post on social media platform X received at least nine million views.
Throughout the ad, Novig throws shade on its rivals for offering niche markets on events such as the timeframe for when traders believe that Venezuelan President Nicolás Maduro will be removed from office. Unlike operators such as Kalshi and Polymarket, Novig has opted to limit its offerings to purely sports. “No betting on wars, or deaths…or politics,” Sweeney mused.
During the 2025-26 NBA season, Kalshi made waves by granting an equity stake to two-time league MVP Giannis Antetokounmpo. According to the Wall Street Journal, Sweeney’s representatives approached Novig to express interest as a potential investor. Eventually, the company granted her an undisclosed amount in equity. The increased role of celebrity endorsements in the space is a trend that will likely receive closer observation in the coming months.
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There, Silver was asked by iGB if the NBA has expressed interest in forming a coalition with the other leagues to develop a set of best practises on insider trading and other germane betting-related concerns.
In response, Silver noted that the NBA could be a “party” to that, while adding that he may support the establishment of a federal tsar on sports betting.
In addition, regulated sportsbooks appear to have a vested interested in mitigating the risk of violent threats associated with athlete harassment. Joe Maloney, president of the Sports Betting Alliance, told iGB on Tuesday that its members are investing in tools and partnerships that help identify bad actors and share information with leagues and other stakeholders.
