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“That balance between global capability and local relevance has allowed us to establish a strong position in one of Latin America’s most competitive markets.”
That strong foundation in Peru lies in a regulatory framework deemed to be among the most comprehensive in LatAm.
“The rollout of the regulation was super positive,” Rossi says. “I believe that the Peruvian regulation is one of the best regulations in Latin America. [It’s] flexible, modern, business-friendly. The regulator has demonstrated a commitment to creating a safe and transparent market environment, and there’s a great relationship between the regulator and the operators.”
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Sun International CEO Ulrik Bengtsson noted SunBet’s revenue growth of 35.5% outpaced the 19% South African online market’s overall growth of 19% during the period,
SunBet’s growth was supported by a 32.3% rise in active player days, while first-time depositors also increased 17.5%.
It has also been backed by the rollout of proprietary in-house technology within the SunBet tech stack, prompting the launch of a new user interface in South Africa and Botswana.
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“I had never been a CEO before so I came to it with a kind of Pippi Longstocking attitude – ‘I’ve never done it, but I’m sure I can do it!’”
We mentioned that southern border because German players apparently enjoy the Holland Casino offering too. “German visitors are really interested because we have a different offer from most of the German casinos,” Petra explains.
“If you look at our land-based casinos, it’s table games, slots, in some cases bingo, and on some evenings, poker. But there are also restaurants, entertainment. It’s an afternoon or evening out. And as I understand from our German guests, it’s a more entertaining evening or afternoon than in some German casinos.”
