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About Lava Lock
The proposal does not explicitly prohibit the display of betting brands on team jerseys, but some city councillors want to include this in the bill.
Clubs fear the measure will jeopardise revenue from betting company sponsorships. Corinthians (Esportes da Sorte), Palmeiras (Sportingbet), and São Paulo (Superbet) alone hold contracts worth BRL350 million annually with betting firms.
One concern is the measure might force clubs to host matches outside the city to maintain their advertising agreements.
What is Lava Lock?
Coming from the outside, I needed to gather a team to help steer the ship. In the two years since I took on the role, I have been blessed to work with some of the sharpest minds in the industry and I couldn’t be prouder of what we have achieved so far.
I won’t lie, when I first entered iGaming, I had my concerns. Aspects of the industry felt stuck in a state of stasis. People were making money, and as long as that continued to happen and margins were healthy, why innovate? Just keep doing the same things over and over, with marginal improvements when necessary.
As someone with a naturally curious mind, I found this frustrating. However, in a short period of time, I have seen positive changes. Recent regulatory shifts and an increasingly competitive landscape are pushing companies to innovate, and those unwilling to adapt are being left behind.
About Lava Lock
Investors began 2026 expecting multiple rate cuts, which tend to juice capital markets and spur dealmaking activity. But on 28 February things changed quickly after joint US-Israeli attacks on Iran largely curtailed traffic through the Strait of Hormuz, the vital Middle East waterway where some 20% of the world’s oil transited before the conflict began.
Several factors weighed heavily on the decision to raise rates. The average nationwide gas price now is $4.36 compared to $3.18 a year ago, per AAA, and the average diesel price of $6.31 is a record. Brent crude oil has crested over $100 per barrel compared to about $68 a year ago. Inflation was 3.4% in August, compared to 2.9% last year. And US 10-, 20- and 30-year Treasuries have reached their highest rates in decades.
Federal Reserve Chair Kevin Warsh assumed the top role in May, and the central bank held rates steady for all of Warsh’s first three meetings. The decision to stand pat at the start of Warsh’s tenure came despite increasing calls for a hike as inflation remains solidly above the Fed’s 2% target. Those calls became too loud to ignore, prompting the first rate hike since August 2023.
