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The cycle eventually became extreme.

“At one point, I had only a few thousand euros left to gamble with, but then I won €180,000 in a single day. The next day I lost it all again,” he says.

“The day after that I won €150,000 – and lost that too.” That was the point at which he decided something had to change. “I thought to myself: This has gone too far.”

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He played a significant part in establishing Italy’s national online gaming framework and liaised with international regulatory bodies.

During his time in the role he also acted a member of an EU-formed group for gaming experts. Overall Rodano has spent 20 years in the sector.

Speaking during an interview on his appointment published via Allwyn’s Linkedin page, he said he had worked on player protection “from every angle”.

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As Kesitilwe explains, a key theme of the week has been turning conversations on safer gambling into practical actions.

He says the signs have so far been “very encouraging”, telling iGB: “The initiative demonstrates that cooperation does not have to remain at the level of conference and policy discussion.

“It has to translate into practical action, educating players, engaging communities, protecting young people and highlighting the dangers of illegal and unlicensed gambling.”